The Woodcraft Retailing System: Experience and Expertise
The Woodcraft retailing system has been modeled after the retail operations of our
affiliate, Woodcraft Supply, LLC. Each of the Woodcraft Supply, LLC stores, which
first began retail operations in 1988, have a well-designed merchandising approach,
with a state-of-the-art computerized point-of-sale system and inventory control
procedure, all of which provide the framework for managing the facility. Woodcraft
Supply, LLC recruits experienced woodworkers to staff the operations and encourages
franchisees to do the same.
Name and Logo
The Woodcraft name and logo are important assets in developing your business. Brand
identity is one of the most important assets a company acquires through franchising.
The Woodcraft name is respected by professional and amateur woodworkers alike. Woodcraft
is constantly advertising in the major publications, increasing our brand and name
recognition. Additionally, we are national sponsors of several popular woodworking
programs for television broadcast.